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1) What
is the Internet all about and advantage of
Internet?
The
Internet is actually an entirely new worldwide, communication
system. E-mail, Web Sites, File Transfer, Telnet, Audio,
Movies, Chat Areas, Telephone Voice Communication,
Teleconferencing, Virtual Reality and more are all features of
the two way communication, available through the Internet. For
the business man, this means an entirely new, huge playing
field.
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2) What is a Web Site?
A
Web Site is a collection of HTML pages, similar to the one you
are currently viewing, stored in a specific place or address
that can be reached by any computer in the world with a modem
and an Internet connection. It is from the Web Site that the
various Internet features are delivered: e-mail, text,
graphics, telnet, ftp, movies, audio, etc.
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3) What is a Domain name and how to get a domain
name of our choice?
There are over 40 million
web sites hosted by different Internet servers all around the
world. Each web site has its own unique IP address, which can
look something like this (215.205.124.63). In order for one to
access a particular web site, they would have to remember it's
particular IP address.
A
domain name is used to mask this, by assigning a name which
can contain letters and numbers to replace the IP address.
Which means that either this (215.205.124.63) or this (http://www.copioussoftwares.com
) can be used to access a
particular site on the Internet. Benefits of the later would
be a name which is more easily remembered and a professional
image for your site.
Depending on the type of
business the extensions of your domain name can vary. For
example, (.com for most individuals or companies), (.org Non
profit organizations), (.net for Internet related businesses
or ISP's), (.edu Educational bodies like schools etc) and
(.gov for Government related web sites).
Depending on the country
you are in and your preference, you can add your country's
code behind your domain name. A US business could have a .us
and a Singapore business could have a .sg attached at the
back.
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4) What are the advantages of having a
website?
There are over 200 million
Internet users worldwide and this number is growing at a
tremendous rate. Most of these users are professionals who use
the Internet for business, trade, gaming, shopping, news and
information, etc. By having a web site about your company,
information about your company and its products, would be made
available to these users upon request, 24 hours a day, 365
days a year. This is the perfect opportunity for any business.
Just imagine closing sales or receiving orders while you
sleep.
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5) What information should my company's site
contain?
Company Web Sites can have
anything from five to thirty or more pages. They might include
pages on the company's products and services, history, special
promotions, customer lists, personnel contacts, articles about
the company, etc. Pictures and graphics about the products,
facility, plant area, personnel, etc., would be appropriate.
Navigation bars, reciprocal links to other complimentary
businesses, fax, forms registration and feedback help the
visitor get around the Web Site successfully.
A
Full Service Web Site could literally mean putting an entire
company on the Web. Web Sites such as those of Netscape,
AT&T, Microsoft, etc., have hundreds of pages with
technical specifications, product conferences, FAQ's,
downloaded products - both free and for sale with a secure
server, and a host of other services.
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6) What are the other uses of a company's web
site?
Marketing
The number
one use of a Web Site for Business and Industry is marketing.
Sales Some companies actually use the Web Site for taking
orders on-line with a credit card or some other form of
electronic cash to complete the transaction. Web users have
been slow to accept on- line transactions because of the
perceived threat of security problems. Most of these are
consumer transactions and not business to business
sales.
Customer Service Web Sites
may tie into the client's data bases for specific operational
information. FEDERAL EXPRESS will give you the status of your
shipment with the input of an airbill number on-line. Other
companies do an automatic stock check for product
availability. Still others will give back on-line quotes for
their products or services.
Any
Web Site linking back to the Client's computer files, or
requiring extensive on-line programming is obviously more
expensive. Usually such Customer Service Web Sites are second
stage Web Sites, designed and developed after the Client is
satisfied with the results of an initial Web Site.
Point of Presence
For
many companies, their primary use of the Web is for a Point of
Presence. A comparison is helpful. An electronic point of
presence on the Web will be the "norm" within a couple of
years for any company that relies on customers other than
those driving or walking by the front door.
Today, we no longer ask if
a company has a fax machine, we simply ask for the number.
Within a few years, or sooner, we will no longer be asking if
a company has an e-mail address and a Web Site address, we
will simply ask for them. Communications
This area offers big
potential for growth on the Web. E- mail is already used
extensively by many companies to cut down on phone, fax, and
other communications costs world wide. File transfer, audio,
movies, on-line telephone conversations, and teleconferencing
are already in use in limited applications and are growing
quickly.
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7) Would I receive orders and enquiries the moment
my site is online?
Designing your site and
getting it online is just the beginning. This is comparable to
opening a retail store and waiting for customers at the door.
If you do not give your address out, nobody knows where your
shop is.
There are many ways to
create awarness of your new site. The first one (Online
Advertising), is described below in FAQ 8. Online Advertising or
submitting your site to various search engines and
directories, is a slow process and can take between 4 to 7
months before results are shown. Other ways to promote your
new site would be to have your web site address printed on
your business cards, invoices, brochures, etc..
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8) What
is Continuous on-line Advertising?
Remember that there are
over 40 million web sites all around the world and some of
those might be of your direct competitors. In order to enable
users find the information they need, the Web has a number of
Search Engines. Some of the more well known Search Engines are
Yahoo, Lycos, Alta Vista, and Web Crawler.
Our
on-line advertising program is actually the registering of
your Web Site with these and many other Search Engines.
Registering your site once is never enough as Search Engines,
occasionally change the way they index pages.
We
will monitor these changes and up-date your pages and
re-register them in order to maintain your site's ranking.
Another part of our on-going service is to develop reciprocal
links for your Web Site. Your vendors, and perhaps some
customers may have Web Sites and may be willing to set up a
reciprocal link with your company.
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9) How do you work with overseas
clients?
We
are connected thru internet and are online almost 20 hours per
day with yahoo and msn messenger .We
suggest that you send us as much information as you have
available about your company. We will conduct an in-depth
consultation to assess your objectives. With that information,
and with your approval, we will design and program a
preliminary Web Site for review by you and your management
team. Looking at a completed Web Site, specific for your
company, will allow you to intelligently make changes,
recommendations, additions, etc.
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10) What is the difference between the Basic Package
and the Shopping Package?
The
Basic Package caters to the needs of a Company requiring a
web-site solely for the purpose of advertising as explained in
uses of a company's web site. The Shopping Package is designed
for direct selling to the general public.
Merchants or retailers
with products or services, that can be sold directly to the
consumer would benefit from the Shopping Package. The Shopping
Package can be used as a stand alone package for direct
selling to the end user, or in conjunction with the Basic
Package on the front end and a Shopping E-commerce system
working in the back.
This system enables
retailers to display their products online, receive orders for
their products from customers worldwide, collect credit card
or other electronic method of payments from their customers
and provides a database of all transactions, 24 hours a
day.
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11) What are meta tags and how does it help
me?
Meta tags are actually the
coding of your web pages with information that would be
displayed, when someone searches for your site, by using a
search engine. Information that is required would be the
heading, description and keywords. Heading is the heading that
would be displayed, description would follow the heading and
keywords are words that a client might use when searching for
your products or services.
Selecting the right
keywords is extremely important as it can either send the
right or wrong traffic, your way. Fortunately, we have the
skills and tools to assist you in this task. | 
FAQ
(Frequently asked Questions)